Wednesday, February 20, 2013

What happens when an application becomes free for one week

infinity blade gratis Qué pasa cuando una aplicación se vuelve gratis durante una semana

For a long time, I've been commissioned to show you the daily deals from the App Store and in all that time, I have found that more than a gesture of generosity, lower the price of the application is a very profitable maneuver to achieve short-term sales .

While an application lowers its price, get free advertising on many websites that show the decline in the price and if quality, users will use to buy it. This results in a huge scale positions in the App Store and, therefore, forward visibility to users who only look at those selections. This in turn results in more sales still very juicy and a few days of benefits until we fall and disappear from the top 100 apps all want to achieve.

AppData has collected data of what happens when an application like Infinity Blade becomes free for a week. This occurred during the week of Valentine and seem far from each download lost 0.79 cents, just the opposite happened.

Turning free downloads increased incredibly, gaining much visibility in the App Store. The freemium model (free downloads, accessories payment) made ​​people acquire complements in-app-purchase and, in turn, is significantly stimulated sales of Infinity Blade II which costs 6 euros. You can see this effect in the following graph:

infinity blade 2 Qué pasa cuando una aplicación se vuelve gratis durante una semana

Post a free application in the App Store is very profitable, though, has to be really good to have a great reception among users.

More - Infinity Blade Free this week
Source - 9to5Mac

Article What happens when an application becomes free for one week has been originally published in News iPhone .



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