Wednesday, February 13, 2013

Apple wants their products more affordable

Apple is trying to reduce costs and eliminate some barriers to entry in its ecosystem, according to Tim Cook said yesterday, but the company does not want to sacrifice quality to get it, even in products focused on emerging markets.

reducir costes apple 650x336 Apple Quiere que sus Productos Sean más asequibles

Apple CEO said that "the company is making moves to make things more affordable"

In the same interview in Goldman Sachs Conference in which Tim Cook talks about the iPhone big screen , also asked about how the company planned to create a great user experience for customers who find that the price of the current iPhone is too high for them and instead must rely on other terminals.

"It is a very popular question ... would not do anything that we did not consider a great product. There are other companies that do, but not us. "

Cook said the new strategy with the iPhone, which is to keep the iPhone 4 and the iPhone 4S in the market at a lower price, rather than create a new terminal cheaper, ie a version "mutilated" the iPhone 5. The results of this initiative, the truth is that surprised even analysts of the company.

"If you look at what we've done to attract people who are more price sensitive, lowering the price of the iPhone 4 and the iPhone 4S, we can see that in the last quarter of last year we ran out of stock of iPhone 4 , surprising the level of demand we had of him. "

Cook also said that the original iPod was priced at $ 399 and noted that consumers can now buy an iPod Shuffle for $ 49.

"We are taking steps to make things more affordable. Instead of asking how we can make this iPod is cheaper, we think how we can make a great product, and we have been able to. It comes to the same thing, but different in some ways. "

Similarly, Cook said his team struggled for several years to find a way to build a cheaper Mac.

"We concluded that we could not make a great product if we made ​​a cheaper Mac, but what we did?, Invented the iPad.

Now we have a product that offers an incredible experience from $ 329. Sometimes you can take the issue and resolve it in different ways. "

Cook did not say a word about when consumers and investors would see a more affordable iPhone. Gene Munster, an analyst at Piper Jaffray, after Cook's speech, sent a note to clients in which predicted that the cheaper iPhone would be released sometime during the fourth quarter of this year, a little later, as we saw, than expected by Topeka Capital . This is what Munster said:

"We continue to believe that Apple will have a cheaper smartphone for dealing with emerging markets, which may or may not be similar to the current iPhone.

Moreover, we note that over time, something like the rumored smart watch could be an option for dealing with emerging markets with a lower cost product through a different form factor (like the iPad is a cheaper Mac) . "

You see Munster, using the words of Tim Cook in which says that the iPad is the cheapest Mac, indicates the possibility that the iWatch rumored cheap iPhone is so much talk lately.

What do you think about it? What Apple products do you think we'll see this year?

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Track | AppleInsider

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