Thursday, February 7, 2013

Apple can not use the iPhone trademark in Brazil

Being a company that sells its products globally can become a real problem and a total headache. Aside from the typical problems of distribution partners in different countries and others, there is still a big problem to solve: the trademarks. Maybe a few years ago this was something that was not much in it, but in the past we are seeing companies often hide behind their trademarks and patents to try to stop the competition. Instead of focusing efforts on improving their products and others, many resources are spent on courts and of course this is not good for consumers.

iphone brasil Apple No Puede Utilizar la Marca iPhone en Brasil

A Brazilian company registered the iPhone trademark in 1998

The last case involving Apple brand and comes from Brazil. Specifically, a company registered in the year 1998 the iPhone trademark, seven years that Apple will launch and so now the Cupertino company could be forced to sell their device with another name in Brazilian territory, unless they reach EletrĂ´nica some agreement with SA, the current owner of the rights of the trademark iPhone.

In addition, since last December, the company is marketing the iPhone in Brazil G, a device that runs on Android 2.3 Gingerbread, has touch screen support for two SIM cards and 3G connectivity. Come on, that the company is currently using the brand, what makes things even a little more complicated to Apple.

The Brazilian Institute of Intellectual Property is studying the case and is expected to close on 13 February the decision is made public, a decision which of course could be challenged in court by Apple.

The Brazilian judiciary has issued rulings favorable to companies based in the country, so this could be another one of those cases. Anyway, Apple now has the difficult things in Brazil to continue marketing the smartphone with the name you all know. No verdict yet know the Brazilian authorities believe that Apple will have to negotiate with the current owner of the brand in order to use it, buy it or, who knows, maybe buy the company completely. The president of the Brazilian company has already said that no one from Apple has been in touch with them for now, but says he is open to dialogue and added that "We are not radicals."

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Track | Electronista

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