Wednesday, December 5, 2012

The Startup Competition Wins IAB Marfeel

logo iab spain La Startup Marfeel gana el Concurso IAB

The startup Marfeel was one of the winners, along with Modalia and Womenalia, IAB contest. The jury was composed of some of the biggest names in the entrepreneurial ecosystem Spanish: Aquilino Peña, Joshua Novick (Antevenio) and Gary Stewart (Wayra).

marfeel 1 La Startup Marfeel gana el Concurso IAB

As part of the prize Marfeel presented his project on Wednesday 28, during the first day of the Festival Inspirational. Xavi Beumala, founder and CEO, began his presentation by recalling what can be cumbersome to visit a website from an iPad. With this in mind, born Marfeel, a solution for that publications become a "couch experience" in which the important thing, besides the content, is the simplicity of the design and the feeling of reading a magazine. The reading on the tablet is mainly concentrated in the hours of breakfast, lunch and dinner.

"With Marfeel, people share content up to 3 times more than in a normal web, multiply x4 reading time and achieved a 25% increase in page views. Also, ads are integrated so the ROI increases markedly. "

As described Beumala, Marfeel is a moment, a screen, an experience.

What is Marfeel?

marfeel 2 La Startup Marfeel gana el Concurso IAB

Marfeel turns any website in the best reading experience for different times of day on devices like the iPad and smartphones. Marfeel Experience promotes a natural reading, continuous and very smooth, with no distractions, where content is king. Where the reader discover content of interest. All within the browser, maximizing the impact of brand advertisers through advertising formats surprising that invite interaction and are part of the overall experience.

Positioned in the best spaces, two brands never compete on the screen and optimizes print ratio in-View and the dwell time.

Marfeel now has agreements with major Spanish media as an exciting Expansión.com and activation pipeline for the coming months both Spanish and European level.

Marfeel Visit Website

Marfeel was founded in October 2011 and is one of the most promising startups from the Spanish. Wayra SeedRocket and has won many awards, among others.

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