Wednesday, December 26, 2012

How Third Party Applications overtake iOS

Third-party applications have started to become "best in class" in iOS. This is good for developers, users and, in the short term, for Apple. This gives developers like Google, additional advertising and revenue, while providing better applications for iOS device users. It also helps to sell more Apple devices. However, long term, may not be as beneficial for Apple.

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Many people do not see any problem with third-party applications that are of high quality. In part they are right, but Apple's policy with third-party applications and the lack of innovation in their own applications is what could create a problem.

First, Apple does not allow third-party applications and configure the default applications iOS system. If we extrapolate to a computer, it would be like if Apple does not allow default use a browser other than Safari on OS X. This would not be acceptable. The only reason that this restriction has created problems so far is because Apple applications have done their job perfectly well be sufficient for the vast majority of users. Until now.

This leads to a second problem. With the launch of Gmail, Google Maps and Chrome, Google has begun offering the best applications of default leading Apple iOS system. Other apps like Sparrow or Fantastical are also serious alternatives to what Apple offers. But unable to configure the system to use the default, the user experience is not complete, forcing them to use their iOS apps sometimes.

If this spreads, over time, could lead to some users think it is easier to use an Android device that directly use the default Google applications. Year after year Apple promotes the integration of some applications (eg social networks) as new features of iOS, features that are not available if you use third-party applications. If a user chooses their core applications are all third and integrating these with iOS is not complete, may become frustrated and eventually look for other options.

Apple is not without solutions to this problem. First, Apple needs to improve its basic applications as fast or faster than third-party applications. Second, Apple has to allow users to select their default applications in iOS. If any of these things does not happen, Apple could start losing users who prefer, for example, Google applications for a full integration experience.

A few simple changes in policy and iOS, Apple could turn the iPhone into a device even better. But a stubborn stance could affect poor user experience and awkward, which could scare off some users.

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Track | Gizmodo

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