Monday, November 5, 2012

The iPad's market share falls to 10%

cuota mercado tablets La cuota de mercado del iPad cae un 10%

Apple is losing market share in the business of tablets at a rate high enough. Undoubtedly, the arrival of other competitors on the market and the growth of the tablet market is not playing for the Cupertino company.

If we compare the figures obtained by Apple in terms of tablet market share between the third quarter of 2011 and the third quarter of 2012 we see that Apple has dropped almost 10 points. In 2011 held a market share of 59.7%, while in the same period of 2012 the share dropped to 50.4%. Continues to dominate a little more than half of the market, but gradually losing absolute hegemony had for almost two years.

The arrival of new competitors and market growth wasting points to Apple iPad

Other companies are rising very rapidly. For example Samsung, has risen from 6.5% in 2011 to 18.4% this year. It seems that the policy of diversifying sizes and models you're sitting pretty good Would the same thing happen now that Apple has the iPad Mini in stores?

Perhaps one of the most spectacular growth is found in Asus which has grown from a share of 3.8% to a 8.6 share. That is, an increase of 243%. There is no doubt that its agreement with Google to manufacture the Nexus 7 has a lot to do and certainly responsible for the deal will still be jumping for joy.

Amazon, one of which is considered a major rival of Apple, already has a market share of 9%. A market share has been gained in the last year, since in the third quarter of 2011 still did not appear in the list. The Amazon tablets are not directly comparable with competing products, but its great integration with stores contents of e-commerce giant is helping a lot to get spectacular figures.

tablets La cuota de mercado del iPad cae un 10%

Of course it is important to interpret these data. Apple sells more tablets each time, but the market has grown, so is losing market share but sales of tablets will be running better than ever. We'll have to wait and see how things develop in the coming quarters and see how the market reacts to the arrival of new players like the iPad Mini, Nexus 10, the Microsoft Surface and other tablets that we will learn little by little.

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