Tuesday, November 20, 2012

Oprah praises Microsoft Surface from an iPad

twitter oprah Oprah elogia el Microsoft Surface desde un iPad

It seems that things have gone as they waited for the Microsoft people trying to promote their new Surface via Twitter RT Oprah Winfrey.

Oprah Winfrey praised the new Microsoft Surface

The popular presenter sent a tweet to signing I was thrilled with their new tablet from Microsoft and had already bought 12 for gifts this holiday season. So far everything may seem normal, but the curious thing came when it was discovered that the tweet in which he stated flatly that such had been sent from "Twitter for iPad", ie from the official Twitter app for iPad.

The tweet was quickly retwiteado by the corporate communications team of Microsoft and became very popular. Since then, a tremendous failure have sent from the device that aims to fight the Surface.

It is common for celebrities advertise products through their Twitter accounts or Facebook pages. Advertising agencies ensure a good spread (usually these famous many people follow them in social networks) and the character receives a good amount of money for the ad. But if things are not done right, there may be scenes like this starring Oprah.

Furthermore, it is noteworthy that Oprah on more than one occasion said the iPad was his "favorite thing", even said at one point that the iPad was his "favorite thing ever," meaning that the product tremendously dazzled to the host, so it would be hard to imagine the Surface could snatch the position.

In later tweets, Oprah says that images appear sharper in the new tablet from Microsoft and that the keyboard is more comfortable than the iPad.

Undoubtedly one of the most curious story and an example of how in marketing and advertising campaigns must be tied down to the smallest detail, as the company could be a ridiculous frightening as in this case.

How Oprah receive for that tweet?

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