Friday, November 9, 2012

How Google is "invading" the iPhone and how Apple wants to stop them

iphone google 1 Cómo Google está invadiendo el iPhone y cómo Apple quiere pararlos

Android now represents 75% of total sales of smartphones in the world and while Apple and Samsung are still at odds on a strong fight in court. This fight seems to have diverted attention from Apple and Google has allowed to develop an alternate universe iOS users with services and applications.

Apple has realized that they need to control the key experiences of your operating system and removing applications like Google Maps and YouTube could be part of this movement. The struggle is not only able to sell the maximum number of terminals, but also get a better user experience.

Google seems to dominate the iPhone with its applications and services

Google Apps for iOS not only make users of iPhone and iPad using Google services instead of Apple, but increasingly are taking a more important place in the devices of a large number of users. According to polls around 61% of iOS users were reluctant to upgrade to iOS 6 due to the new map application, many are still waiting for Google to launch a Google Maps app for iOS, Apple should approve application in AppStore.

Some people claim that the fiasco of the maps, along with the launch of Siri, could have been the cause of the dismissal of Scott Forstall and some think that his departure could be a turning point for iOS. Google's presence will have on future iOS remains to be seen, but it seems that Apple is ignoring the control you have Google on iOS users because their services.

Google has been updating their applications for iOS. A selection of applications that offer the most emblematic features of Android in some accounts for iOS applications that are becoming better integrated. For example, Google has managed to get links from different applications can be opened from Chrome to iOS. It seems that Google is doing everything possible to keep iOS users within their services and it seems that Google is working.

The AppStore guidelines make it clear that Apple may reject any application with features similar to native iOS. Even with that, it seems that Apple are accepting most Google applications without too much trouble, even though some are very similar to the native iOS. Gmail for mail, voice search for Google Chrome as your browser, Google Voice, Google Latitude and hopefully soon get Google Maps for iOS.

The question in this situation is How loyal are iOS users to Google services? Could we live without Google applications on our iPhone and iPad? How many iPhone users may choose to buy an Android if it completely lacked iOS Google apps? These questions could be very important in the coming months or years. Especially if Apple simply Google the ability to deliver applications for iOS for their services.

iphone google 2 Cómo Google está invadiendo el iPhone y cómo Apple quiere pararlos

According to recent rumors, Google is not very optimistic about whether they will get their iOS map application will be approved shortly. This could be a sign of things to come in future versions and updates of Google applications. The arrival of a new implementation of Google Maps to iOS could mean a tremendous blow to Apple Maps and this could be a big problem for Apple and could be the reason that the Google Maps application is not approved until Apple maps greatly improved.

No doubt Google has good reason to maintain its presence in iOS devices. Apart from that users continue using their services from iPhone and iPad, two-thirds of searches from mobiles came from iOS devices, so it is clear you can not miss that part of the pie. It is clear that in part this amount is so large because Apple sets as default search engine Google and this could change at any time, but so far that has not happened, although Apple has changed the text in the search box on Safari put before "Google" by simply "Search". A subtle change, but it could mean more than you might expect.

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iPadizate , best blog on the Apple iPad.

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