With two of today there are three official announcements that Apple has released. First was the piano, shortly after the announcement of the iPad mini, Apple now, following the same style of the first, published Books and Photos.
In the two are an iPad and an iPad mini, side by side, showing that both have the same capabilities. In one show the possibility to read books with iBooks and the other displaying images with iPhoto.
What do you think of this ad style? It dryness clear that Apple wants everyone to think that the iPad mini is not "less" for being smaller in size.
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