Thursday, October 25, 2012

Phil Schiller goes to justify the price of the iPad Mini

The price of the iPad Mini is something that has left us a bit disappointed. While no one doubts that the device will sell like hotcakes, the truth is that it is seen as too expensive for riding technology. Especially considering the price of its main competitors, see Amazon and Google.

According to Phil Schiller, Apple's vice president of marketing, we are offering a very high quality product for a reasonable amount of $ 329. This is $ 70 less than the cheapest iPad had ever sold. In fact, until now there were people who would rather spend $ 399 on an iPad 2 revised, rather than in a Kindle Fire or a Nexus 7. And there must be.

defiende precio ipad mini 1 623x350 Phil Schiller sale a justificar el precio del iPad Mini

Reuters asked about these and other issues to heavyweight Apple. Of course, Schiller defends the maximum area of display, the best materials, and reduced weight and thickness of the iPad Mini against its direct competition. In addition, the new apple tablet is ready to use more than 275,000 applications available on the App Store for resolution.

defiende precio ipad mini 2 558x350 Phil Schiller sale a justificar el precio del iPad Mini

In my opinion, Apple could have adjusted the price a bit, trying to keep the basic model below $ 300. Sure you still have significant benefits, especially to help the iPad Mini penetration among the undecided market.

What do you think Phil's defense of its latest product price? Was he correct in his arguments, or is excusing the inexcusable? Seeing the price of iPhone 5 and fifth-generation iPod Touch, Do you think Apple is going to prices, given its location in the technology sector?

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