Telephone companies were slow to react to tools like WhatsApp, Viber and Skype. Operators were preparing their own 'whatsapp killer' phone with Joyn and now takes a step in introducing the tool independent 'Tume'. This app not only can send instant messages to other users for free, but we can also make calls at zero cost.
The application allows us to share our location with photos and other contacts. Tume me is a tool that Telefónica has launched internationally (supports all operators) and continue to be updated constantly to add enhancements. Most striking is that the application is free.
For now 'Tume' is available only for the iPhone, but Telefonica has announced it is preparing a version for other platforms like Android.
Do you think this a serious threat to services like WhatsApp brings? Telefónica now has a hard road ahead to remove ground to its rivals, who have been settled in the market for several years.